Regenerating urban spaces with a forward-looking perspective

Urban design goes beyond the placement of buildings and streets; it is a purposeful effort to shape the experience of living in public spaces. At Arman Bana-ye Eshraq Company, with a deep understanding of the social, cultural, and environmental dynamics of the city, we provide creative solutions tailored to the needs of today and tomorrow. We believe that cities truly thrive when their design is based on the harmony of people, functionality, and beauty.

Formulation of Urban and Regional Vision

Analysis of the current situation and drawing a desirable future for the coordinated and targeted development of urban and peripheral areas.

Conceptual design at the city level

Presenting creative ideas for organizing urban spaces before entering technical design, aiming to enhance the quality of life and place identity.

Design of urban elements and strategic decision-making

Planning for the placement, function, and design of physical elements such as squares, streets, urban furniture, etc., to enhance the visual and functional quality of the space.

Formulating policies and strategies for addressing urban spaces

Designing behavioral, managerial, and operational patterns for the improvement and development of urban spaces with a holistic and multi-sectoral perspective

Urban Design Guide

Preparing specialized guidelines for the design of public spaces, emphasizing principles of aesthetics, social interaction, and sustainability.

Urban Landscape Design

Designing harmonious urban landscapes, integrating with nature, man-made elements, and cultural context to enhance the visual and psychological quality of urban spaces.

Design of specific urban complexes

Including the design of squares, urban centers, green spaces, urban axes, and other significant and strategic spaces.

Urban Beautification

Implementing projects for facade improvement, lighting, environmental graphics, and urban elements to enhance the visual appeal of the environment.

Design of Urban Monuments and Symbols

Designing enduring works with a cultural, historical, or artistic approach that contributes to urban identity.

3D Urban Design

Modeling and simulating urban spaces using modern technologies to better understand the volume, scale, and quality of projects.

Designing natural urban landscapes

Preserving, restoring, and designing natural landscapes in the urban context in order to create a balance between the human body and nature.

Technical design (Phase 2) and detailed specification

Preparing drawings, implementation details, and technical documentation for implementing approved plans in the final stages of the project.

Urban vision and strategy

In the process of developing urban visions and strategies, we first identify the city's natural, social, and economic capacities by carefully analyzing its current structure. Then, using specialized knowledge and stakeholder participation, we draw a realistic and creative roadmap for balanced and sustainable growth of cities.

Identifying and improving the quality of urban spaces

In urban design, we are not simply concerned with form and geometry, but rather seek to create spaces that enhance a sense of belonging, security, and beauty in citizens. From the design of squares and urban bodies to the improvement of green spaces, monuments, and urban landscapes, our goal is to create vibrant and inspiring environments for all segments of society.

Strategic and long-term approach

We present urban plans with a forward-looking perspective based on a detailed analysis of social, economic, and environmental structures to achieve sustainable and balanced development.

Emphasis on the city's visual and cultural identity

Our design is based on preserving and strengthening the city's identity elements such as historical texture, vernacular architecture, urban landscape, and cultural symbols.

Harmony between function and aesthetics

In our designs, we strive to combine engineering functionality with architectural aesthetics to create spaces that are both functional and pleasing.

Participation and engagement with stakeholders

We believe that successful urban design is not possible without dialogue with the public, city managers, and experts. Processes are designed in such a way that participation is institutionalized.

Frequently Asked Questions

Urban design is more concerned with the organization of urban spaces, environmental aesthetics, public spaces, and the coordination of the physical elements of the city, while urban planning is a broader concept and encompasses long-term urban planning, land use, transportation, infrastructure, and population growth.

The most important factors include the social and economic needs of residents, climatic conditions, historical context, environmental capacities, the structure of transportation networks, and service infrastructure.

Urban landscape designs address the design of open spaces, streets, squares, urban furniture, lighting, vegetation, sidewalks, and visual harmony between buildings and public spaces.

The main goal is to increase the quality of life of citizens by improving the efficiency of spaces, creating a sense of belonging, security, accessibility, and promoting social cohesion in the urban environment.

3D designs allow for a better understanding of spatial volume, lighting, human scale, and visual communication, and are an effective tool for examining the interaction between buildings, passageways, and open space.

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